Employee Engagement is a critical business management concept. An engaged employee is a person who is fully involved in their work and will, therefore, act in a way that drives performance to the benefit of an organization. To engage employees effectively means to determine the strategy that will motivate each individual based upon his/her personal drives and rewards, which are unique to each person. This focus area allows managers to understand the motivators of each individual and establish benchmarks by which to evaluate the level of commitment of each individual.

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